Offer positioning and presentation:
- Consolidating to one core model offer with backend modular add-ons
- Attaining negative churn with resells, upsells, cross-sells, down-sells
- Using a lead magnet and / or loss leader up front
- Considering licensing and franchising offers upon productizing
- Considering complementary info-products, consulting, e-commerce, software
- Naming the offer to productize the solution for the clients
- Using an instant clarity headline in the offer (using the headline formula)
- Declaring and explaining the problem in the offer using your clients’ words
- Presenting your solution in the offer (using the solution formula)
- Borrowing credibility for the offer (quoting other brands and figures)
- Adding social proof to the offer (testimonials and case studies)
- Using scarcity in the offer (limited slots, limited time, limited acceptance rate)
- Adding testimonials to the offer (using the testimonials formula)
- Using a clear call to take action in the offer
- Reversing all risk in the offer (money back guarantee or similar)
- Using price anchoring in the offer (convey 1-5 year value figure to customer)
- Using frequently asked questions in the offer
Nurturing and conversion infrastructure:
- Optimizing email deliverability and engagement
- Minimizing emailing errors in conflated messaging and content value
- Using one PDF, VSL, and / or JIT and appointment funnel
- Using outreach sequences with intro, ask, give, give, soft offer, hard offer
- Considering sending personal recordings in outreach
- Using a diagnostic sales script focusing on questions
- Minimizing funnel steps and boiling sales to one appointment
- Hiring appointment setters to contact leads to generate appointments
- Setting up mobile first page infrastructure with high page speed
- Capturing emails pre opt-in using email database aggregator software
- Simplifying page designs and consolidating user focus to primary CTA's
- Using all in one software with funnels, CRM, EMS, and full attribution
- Using call booking and survey tools for qualification
- Fully automating customer journey other than calls
- Simplifying and automating recurring purchase agreements
- Automating back-end offers and subscriptions to new funnels and journeys
- Creating sales pods with a lead gen assistant, a setter, and a closer
Targeting and operations optimization:
- Hiring "superstar" department heads at operations, product, and marketing
- Reducing costs with video, digitization, automation, and overseas hiring
- Using fast scale marketing (30 day 2x+ over CAC with COGS formula)
- Setting full ads attribution with marketing analytics and server-side tracking
- Measuring mass user behavior before opt-in and pre-capture leads
- Consolidating to one core market and niche
- Maximizing 30 day cash in revenue and / or average order value for scaling
- Increasing pricing and shed costly clients
- Becoming client revenue source and pushing for performance based
- Marketing using Google, Facebook, LinkedIn, and TikTok
- Marketing using direct outreach, content, affiliate, and events
- Considering adding customer financing and / or payment plans
- Increasing value relative to price to the customer and speed of results delivery
- Maintaining communication lines and delivering gifts to customers
- Setting company security infrastructure to minimize vulnerabilities
- Optimizing ads testing, retargeting, with fresh video creative
- Setting up GBP for 30% cheaper Google Ads
- Consolidating conversions, pixels, accounts, domains, and platforms
- Using audience builders for proper targeting
Pricing:
$3,000 per month or $7,200 per quarter (20% off) with refund guarantee
Getting started:
Invitation only (please reach out to Kan at kan@agencyautomatica.com)
